Double Deer

Double Deer is a well-established and successful brand in India, primarily known for its premium quality rice, especially Basmati Rice. It is one of the flagship brands of Kirorimal Kashiram (KKRAM), a family business with a long heritage in agro-commodities, dating back to 1901. Launched in 1965, the Double Deer brand offers various rice varieties, including Basmati, Zeera Samba rice, and other premium long-grain rice. They are known for sourcing high-quality paddy, with their Basmati rice often procured from the foothills of the Himalayas and aged for an extended period, typically 24 months, before packaging to enhance its characteristics. The brand, with its roots in Chennai, emphasizes quality, tradition, and customer trust.