Arokya is a flagship dairy brand of Hatsun Agro Product Ltd, launched in 1995. It has gained the trust of millions of consumers across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and parts of Maharashtra, making it the largest private-sector milk brand in India. Arokya is renowned for its commitment to quality, with great care and hygiene involved in the procurement, processing, and packaging of its products. Their offerings include a range of milk (full cream, standardized, toned, double-toned), curd, and paneer, all reflecting the brand’s promise of “Goodness with care, from our villages”.