Comfort is a well-known brand in India specializing in fabric conditioners, and is a part of Hindustan Unilever. It is recognized for making clothes soft, smooth, and easy to iron, while also imparting a fresh and long-lasting fragrance. Comfort aims to provide care for clothes beyond what detergents offer, by detangling fibers and reducing damage during washing. The brand offers various fragrances and formulations to cater to different consumer preferences, helping to keep clothes feeling and smelling their best.