Idhayam is a very popular and highly trusted brand in South India, particularly renowned for its high-quality gingelly (sesame) oil. Manufactured by V.V.V. & Sons Edible Oils Limited, Idhayam has established itself as a household name, synonymous with purity and traditional taste. For decades, Idhayam gingelly oil has been a preferred choice for cooking, oil baths, and religious rituals, valued for its distinct aroma, flavour, and health benefits. The brand is deeply rooted in South Indian culinary and cultural traditions.