Sunfeast YiPPee! is the popular instant noodles brand from ITC’s Sunfeast range. It is known for its unique round noodle block, which results in long, non-sticky noodles, and a variety of masala flavors catering to the Indian palate. YiPPee! noodles are a favorite among children and adults alike, offering a quick, tasty, and satisfying meal or snack option, and are often positioned as a fun and exciting noodle experience.