BIC Cello is a prominent name in the Indian stationery market, resulting from the acquisition of the popular Indian brand Cello by the global BIC Group. Cello has a long-standing reputation in India for producing a wide variety of writing instruments, including ballpoint pens, gel pens, markers, and mechanical pencils, known for their quality, affordability, and smooth writing experience. With the backing of BIC, a world leader in stationery, lighters, and shavers, BIC Cello continues to be a leading brand in India, offering innovative and reliable writing solutions for students, professionals, and households.